UNKN
Unknown
SCALING WITH PAID ADS AND CREATOR EQUITY
OTHER07-NOV-2026
Tactic
- PAID ADS
Budget
- OTHER
Result
- $60k/month revenue
Scaling Revenue via Meta and TikTok Ads
The business cut all UGC and influencer deals except one equity-based creator, then doubled down on Meta ads with a 2-2.5x ROAS. They repurposed the same creatives for TikTok ads, achieving 4-5x ROAS due to better targeting of a younger audience.
Time: Not specifiedPlatform: Meta & TikTok
Growth & Distribution Loop
- Eliminated all UGC and influencer deals except one equity-based creator to focus on paid ads.
- Doubled down on Meta ads with proven 2-2.5x ROAS, then expanded to TikTok ads with the same creatives.
- Achieved 4-5x ROAS on TikTok due to better audience targeting, scaling revenue from $10k to $60k per month.
The founder had an existing creator with equity who produced high-performing content, and the business had already validated Meta ads with positive ROAS. The ability to repurpose creatives across platforms and target a younger demographic on TikTok provided a significant advantage.
“Double down on what's working and adapt creatives to platforms where your audience is most engaged.”